Good deals for IT buyers?

17th May 2018 |   Journal Of Sales Transformation

A poll of 200 IT buyers and 74 suppliers from IT marketplace has found that as many as 1 in 3 think they are getting good deals when it comes to buying IT. Indeed, the survey found that 85% of IT buyers believe that they don’t overpay for IT equipment.

Yet additional research conducted using IT benchmarking application, KnowledgeBus has revealed that IT buyers actually pay an average mark-up of 18% on IT hardware, and up to 1,992% in some extreme cases. This is significantly higher than the 3% advisory mark-up recommended by the Society of IT Managers (Soctim).

For additional data from this survey, see “Databank” on page 53. To read the report findings, please visit: