Global gaps in core sales skills

7th July 2015 |   Journal Of Sales Transformation

Global gaps in core  sales skills


This dataset was provided by a sample of 500 people who sat the Core Sales Skills module of’s Universal Sales Skills Audit (USSA) during Q1 2015.

The sample consisted of a block of anonymised data, with a random start point in the USSA candidate database. This random sample included candidates from the UK, USA, Dubai, Jordan and Egypt.


The Good

57% of candidates were above average at “Understanding the customer’s needs”. In addition, the following areas ranked as above average (that is, over 50% of salespeople were at or above global average):