Gartner survey reveals widening AI literacy gap among CMOs

13th March 2026 |   Journal Of Sales Transformation

Some 65% of chief marketing officers say advances in AI will dramatically change the CMO role in the next two years, a recent Gartner survey reveals. Yet only 32% say significant changes are needed to the CMO profile and skill set, according to the business and technology insights company.

Conducted from August through October 2025 among 402 senior marketing leaders in North America and Europe, the survey found that many leaders are not updating their own skills at the same pace as the role is evolving despite AI becoming increasingly central to enterprise growth and competitive advantage.