Gartner spells out top commercial threats facing sales leaders in 2025

7th April 2025 |   Journal Of Sales Transformation

Chief sales officers must evolve with rapid market changes and emerging technological influences to succeed. That’s the message from research and advisory firm, Gartner.

As the global marketplace evolves at an unprecedented pace, Gartner says it has identified the top seven commercial threats facing sales leaders in 2025.

“There is increasing pressure on leaders to enhance performance amidst macroeconomic fluctuations,” Dave Egloff, VP Analyst in the Gartner Sales Practice declares. “As boards of directors become more independent, the demand for maximizing gains during economic growth and minimizing losses during contractions intensifies. CSOs must also adapt to demographic shifts as Gen Z and millennials redefine work styles and preferences, challenging traditional sales approaches.”