Five key questions a sales leader should ask the new boss (the CEO) before accepting a CRO role
- What led to your decision to recruit a new CRO?
- What are your expectations of the role, how will you measure success, and what resources are available to me (headcount, budget, etc)?
- What do you see as the current strengths and weaknesses of the sales organisation? Can we agree to formally assess them as an early priority?
- What is the relationship like between sales and marketing? What is their current performance in areas like lead generation?
- What are the investor’s expectations in terms of revenue growth? How has the sales organisation performed against these expectations in the past?
