Five key questions a sales leader should ask the new boss (the CEO) before accepting a CRO role

  1. What led to your decision to recruit a new CRO?
  2. What are your expectations of the role, how will you measure success, and what resources are available to me (headcount, budget, etc)?
  3. What do you see as the current strengths and weaknesses of the sales organisation? Can we agree to formally assess them as an early priority?
  4. What is the relationship like between sales and marketing? What is their current performance in areas like lead generation?
  5. What are the investor’s expectations in terms of revenue growth? How has the sales organisation performed against these expectations in the past?

Five key questions a sales leader should ask the new boss (the CEO) before accepting a CRO role