CV enters new chapter in story-telling journey
12th December 2019 | Journal Of Sales Transformation
Marketing and sales messaging, content, and skills training company Corporate Visions acquired Memzy in October. Memzy specializes in designing memorable, neuroscience-backed communications and presentation content.
Known for its science-backed whiteboard storytelling, Corporate Visions says the acquisition will allow it to expand into other areas – particularly for the growing number of online sales meetings (versus face-to-face where PowerPoint is the presentation tool of choice) – while maintaining a science-based approach.
Corporate Visions chief executive officer Erik Peterson told the Journal: “This acquisition significantly expands our expertise into additional areas, such as presentations, proposals, and other marketing and sales materials. All these assets will complement one another through consistent messaging, consistent science, and consistent design principles.”
Memzy Founder Dr Carmen Simon joins Corporate Visions as Chief Science Officer. Simon, who holds two doctorates, recently wrote the best-selling book Impossible to Ignore: Create Memorable Content to Influence Decisions. She also teaches at Stanford University and speaks frequently to conference and corporate audiences around the world.
“We are excited to join Corporate Visions. It’s an opportunity to bring our unique research-backed approach to content design to a much larger business-to-business audience,” she said. “Both companies find it deeply satisfying to provide distinct storytelling content and delivery skills based on actual evidence – versus presentations built on flawed opinions, so-called best practices, or conscious self-appraisals.”