Cowell takes delivery of classic electric Mini

11th October 2023 |   Journal Of Sales Transformation

The arrival of Mini eMastered heralds the dawn of an exciting new era for David Brown Automotive, an iconic British brand recognised globally for its handbuilt automotive creations.

Michelle Gay, Sales, & Marketing Director, David Brown Automotive, tells the Journal: “We’re delighted to reveal Simon Cowell’s car – one of the very first customer examples of our new Mini eMastered – to the world. It’s been a real delight to work with Simon, from start to finish, and we’re thrilled to have been able to bring his vision for an all-electric, entirely personalised Mini eMastered to life.

“This is the perfect way to kick off David Brown Automotive’s electric future. Mini eMastered is a machine that appeals to both the head and the heart. It blends the classic looks of an automotive design icon with modern convenience and an ultra-responsive, clean electric performance – all underpinned by our signature, bespoke, British handcraftsmanship. It’s a model that reaffirms David Brown Automotive’s leading position in the luxury automotive industry, she adds.”