Consalia and CEB announce commercial partnership

29th November 2016 |   Journal Of Sales Transformation

CEB (Corporate Executive Board) – best known for its Challenger programme – and Consalia have announced a pioneering Masters (MSc) qualification for professionals involved in complex sales. The launch accompanies the announcement of a partnership between the two organisations.

The move is designed to bring new “rigour” and enhanced capabilities for sales transformation between global insight and technology giant CEB and Consalia, a leading provider of work-based and accredited programmes for sales executives.

The partners are positioning the initiative as an important step towards professionalising sales through a formal accredited qualification. At the same time, the partnership says it offers customers enhanced access to leading-edge thinking, pooling the talents of the world’s largest bodies of both agency (CEB) and practitioner (Consalia) research in the field of professional selling.

Andy Hough

Andy Hough: “Announcement is fantastic news.”

Open programme

The “Challenger Inside” Masters leverages the combined strength of “The Challenger Sale” – arguably the number one sales development ideology in recent years – with Consalia’s pioneering and three-time award winning, practitioner research-based system for transformative sales education. The “Challenger Inside” open programme begins on 5 July 2017 with an in-company programme available upon request.

Rainer Stern, Global Vice President – SAP Sales Acceleration & Leadership Programmes, told the Journal: “To me this represents the way forward for driving sustained, progressive learning within SAP. We have already experienced some great successes as a result of the Consalia Sales Leadership Masters; with the ‘Challenger Sale’ also a critical component of our sales learning curriculum, I can only anticipate great things to come from this announcement.”

APS Chief Operations Officer, Andrew Hough added: “‘This announcement is fantastic news for both the APS and its members. In CEB and Consalia, we have two strong partners, leading the charge for benchmarked standards of practice in sales. Such efforts are hugely important in broadening the opportunities for salespeople, seeking to fully commit themselves to professionalism.”