Coaching style of management

7th April 2015 |   Journal Of Sales Transformation

Angie Dixey

Angie Dixey: coaching research.

New research by Angie Dixey at Oxford Brookes University presents some interesting findings for organisations actively aiming to encourage managerial coaching. Dixey’s dissertation How Managers Experience Their Role As Coach: An Interpretative Phenomenological Analysis explored how the “preference towards a conversational nature of managerial coaching supports the sentiment found in leadership theory that coaching should be a way of managing, rather than a prescribed activity.”

She cites literature suggesting the “line manager role is better conceived in management style terms as a coaching style of management, integrated within a move from a command and control to a more participative style of management.”