Can two stars ever shine together?

11th April 2015 |   Dr Paolo Aversa

Last year’s spat between Mercedes Formula 1 team drivers has implications for the performance of business teams, a recent study suggests.

Lewis Hamilton and Nico Rosberg: when rivalry turns dangerous. © Mercedes AMG Petronas

HOW does a sales manager harness the abilities of two competing star performers in the sales team to best advantage?

The manager’s skill at getting the best out of his team could have a significant impact on the fortunes of the company – but when there are two roosters in the same henhouse the individual performance of all the team members could be eroded, with inevitable consequences for the company’s bottom line.

Now, the high-octane rivalry between top Formula 1 racing drivers has provided a telling insight into sales team dynamics, according to a new study.¹

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Dr Paolo Aversa

Lecturer in Strategy at Cass Business School

Dr Paolo Aversa is Lecturer in Strategy at the Faculty of Management at Cass Business School, which is part of City University in London.

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