Business impact of sales training
18th May 2018 | Journal Of Sales Transformation
When SAP decided it had a need for teams to implement a new sales strategy to better address customer needs, it implemented a Challenger programme (alongside other components). Importantly, the company decided to include robust business impact metrics.
Account executives with a minimum of 180 days’ experience in their role at the time of the training have:
* Based on CRM results from 2013 and 2014 training participants.