Boosting sales ROI

25th March 2018 |   Journal Of Sales Transformation

In a February 2018 paper titled “Boosting your sales ROI: How digital and analytics can drive new performance and growth”, McKinsey authors argue that driving sales growth today requires fundamentally different ways of working, as well as outstanding execution across large, decentralized sales teams and channel partners.

Advances in digital and analytics mean that sales leaders can drive and scale meaningful changes that pay off today and for the future, the authors claim. Companies that get this right typically see 5-10% revenue growth with the same or improved margins.