Be prepared for a rollercoaster

17th May 2018 |   Deirdre Coleman

Dual WISA award winner, Emma-Leigh Waters only started her career in sales two years ago after a move from finance. Here, she talks about the value of accelerated and experiential learning, how resilient salespeople think, and how trusting the process and finding balance have worked for her.

WISA: Waters wins top award.

WISA: Waters wins top award.

Fresh from scoring her double whammy win at the Women in Sales Awards where she was not only named Best Newcomer but also picked up the top accolade Most Distinguished Sales Woman of 2017, Emma-Leigh Waters is not someone to rest on her laurels. Indeed, Waters who leads teams at Virgin Media Business Sales, is highly reflective of the last two years and the considerable learning and development journey she has travelled.

“It’s been a real rollercoaster journey and a steep learning curve as I’m relatively new to sales. I never dreamed I could win my own category, let alone the overall award for Most Distinguished Sales Woman in Europe. Although a confident person to those I work with, I have always struggled with self-doubt. To know that a group of extremely successful women thought that I was good enough to win has given me a new-found confidence in my abilities.

Deirdre Coleman

Content Director, MAPS, the Medical Affairs Professional Society | + posts

Deirdre Coleman is a regular contributor to the International Journal of Sales Transformation. She is Content Director, MAPS, the Medical Affairs Professional Society and previously worked as Editor, eyeforpharma.