B2B a top UK priority says MP

3rd May 2022 |   Journal Of Sales Transformation

The importance of business-to-business (B2B) selling for jobs and growth in the UK was highlighted at Westminster on 19 April. In a debate at Westminster Hall, Mark Pawsey MP called for government support and recognition for the professional B2B sales sector.

The MP, who leads the All-Party Parliamentary Group (APPG) for Professional Sales, explained that the UK has struggled to recruit and train the B2B salespeople the economy needs, and he urged the government to help.

He said: “As the government’s priorities shift away from job retention and towards retraining people for the skilled jobs of the future, B2B sales must be one of the UK’s top priorities.”

Pawsey also highlighted the selling challenges faced by Britain’s small businesses. He said improving sales skills in SMEs and encouraging more young people to retrain in B2B selling would speed economic recovery and job creation, help Britain to commercialise its innovations in research and development, and facilitate overseas trade.