Monday, April 7th, 2025

McKinsey boosts digital marketing presence

Marketing leaders who prioritize customer-first marketing capabilities to boost their understanding of customer needs can grow 28% faster than their peers, according to strategic management consultancy McKinsey. The consultancy has stepped up its presence in the digital marketing operations and technology (DMOT) sphere with the acquisition of ET Medialabs (ETML), a leading performance marketing and analytics agency in India. The…