Saturday, October 31st, 2015

The challenge of sales competitions

Tony Douglas investigates the role and relevance of university sales competitions to sales education from the perspective of business school students. Professional or personal selling has not been regarded by academics in general – nor indeed practitioners – as a profession that can be (or should be) taught at university (Douglas, 2011; Rutterford, 2011; McCourt, 2011). Though this may well…