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Thursday, January 9th, 2025
Ever since the term “marketing” was coined there’s been a debate over whether it should take precedence over sales The longstanding debate over whether sales or marketing should be more central to a business strategy is crucial for understanding how businesses can grow and thrive. Each function plays a distinct role in generating revenue and building long-term relationships with customers,…
Tuesday, September 28th, 2021
Why there needs to be a fresh approach to the personal development of sales executives and their managers. Many readers of this article may already be in superb sales organisations; however, for those in the sales field it will come as no surprise that many small-to-medium enterprises (SMEs) have little in the way of formal sales training that could be…
