APS launches in Manchester and the North West

18th December 2018 |   Journal Of Sales Transformation

The Association of Professional Sales launched its North West England branch at an event in Manchester on 14 November.

Andy Hough

Andy Hough: “Successful partnerships.” Ⓒ Nick de Cent

Hosted by telecoms giant Vodafone at its Wythenshawe offices, the launch saw digital sales strategist and award-winning technology entrepreneur Warren Knight present a keynote address on the theme of social selling in the digital age. He explained a three-step process to turn digital visitors into repeat customers. He said the goal was to allow people to engage with you and your brand on the platform of their choice.

Knight was joined by APS Managing Director, Alison Matthias who discussed why resilience and grit are important in sales.


APS Co-CEO Andrew Hough said: “We already enjoy successful partnerships around the world in Asia, the US and Europe and are now expanding across the UK to give business professionals the same access to our networks and events that are enjoyed by our membership in London and the South East.”

The APS says it has plans to launch in Paris, France in 2019.