APS joins forces with Huthwaite International to focus on skills and training

29th November 2016 |   Journal Of Sales Transformation

The Association of Professional Sales (APS) has announced a partnership with one of the sales world’s leading training, consultancy and research groups, Huthwaite International.

The APS says that its new skills partner Huthwaite will “bring fresh insight and research to the profession, as well as working hard to drive the highest standards of quality and excellence across the sales industry”.

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Key initiatives

Huthwaite is backing the APS in several key areas to help develop a skilled, ethical and professional sales force. An APS spokesperson said that Huthwaite will be supporting the APS “as we develop key initiatives like our professional registration, code of conduct and continuing professional development”. At the same time, Huthwaite will be present at APS events and be the association’s partner for part of its programme of lectures and webinars.