APS events Q3 2020

10th November 2020 |   Journal Of Sales Transformation

Webinar: The Sales GTM of the Future – Where our customers are at!

Dr Jeremy Noad
Jeremy Noad: Journal research editor.

04 November 2020, 09.00-09.35 GMT

Dr Jeremy Noad FRSA, is an award-winning sales and marketing professional with over 25 years’ experience. For the last decade, he has been working with businesses in over 50 countries to grow revenue, increase profits and improve productivity and effectiveness. He is also the research editor at the International Journal of Sales Transformation.


Webinar: Harnessing the power of sales apprenticeships to create better outcomes for Capita and its people: Alison Corroboy, Head of Performance & Development, Capita’s Software Division.

10 November 2020, 09.00-09.35 GMT

Learn how the L4 sales apprenticeship programme has impacted Capita’s Software division over the last 12 months. Alison will be discussing her passion for investing in apprenticeships and the value they bring. This is especially important in the COVID climate, to actively support continual growth and development whilst working remotely in an agile environment. Alison will also share real-life stories from individuals and the benefits they have personally gained from the programme.


Webinar: Women in Sales – breaking down barriers: Barry Hilton, Managing Director & Global Partner, Mercuri International (UK) Ltd.

12 November 2020, 09.00-09.30 GMT

“Sales is the lifeblood of every company. However, it is still very heavily male-dominated.” Women in Sales Awards. The paradigm shift in sales behaviours, enabled by 2020’s unprecedented events, has further consolidated the positive impact being made by women in sales. The collegiate and cooperative nature of modern selling combined with a less aggressive approach to winning and keeping business is a perfect combo. International data suggests that women in sales have a significantly higher percentage success rate at achieving target than their male counterparts. Furthermore, the use of technology and virtual communication tools in customer experience management is providing the ideal platform for women in sales. The flexibility and efficiency offered by these increasingly utilized channels is playing to inherent strengths in both style and approach.

Barry Hilton from Mercuri International will explore this with two Sales Apprentices from BSI and Rockwell and also look at how the Sales Executive Apprenticeship qualification might just be the catalyst to help make a step change within the sales profession.

The issue of gender balance in the sales world is not new but, incremental change has been given an enormous boost by recent global events. Sales is perceived by many as a male dominated workspace where laddish behaviour is normalized. Whether true or urban myth, the industry has done little to correct that perception. Key takeaways include:

  • Clarifying the competences needed to win and keep business in 2021.
  • Identify the distinct changes within the sales environment for which female salespeople are ideally positioned to win business, strengthen results and increase customer loyalty.
  • Hear from successful women in sales and what they are doing to stay successful and on target.