Alibaba: The House That Jack Ma Built

29th January 2017 |   Journal Of Sales Transformation

Alibaba: The House That Jack Ma Built

Duncan Clark

Alibaba is a Chinese e-commerce company that provides consumer-to-consumer, business-to-consumer and business-to-business sales services via web portals. It also provides electronic payment services, a shopping search engine and data-centric cloud computing services. Alibaba’s consumer-to-consumer portal Taobao, similar to eBay.com, features nearly a billion products and is one of the 20 most-visited websites globally.

This book is billed as is an engrossing, insider’s account of how a teacher built one of the world’s most valuable companies – rivalling Walmart and Amazon – and forever reshaped the global economy. In just a decade and a half, Jack Ma built an e-commerce empire on which hundreds of millions of Chinese consumers depend. Granted unprecedented access to a wealth of new material, including exclusive interviews, Clark draws on his own experience as an early adviser to Alibaba as well as his two decades in China chronicling the Internet’s impact on the country to create an authoritative, compelling narrative account of Alibaba’s rise.
Clark tells Alibaba’s tale in the context of China’s momentous economic and social changes, illuminating an unlikely corporate titan as never before