Agents of change

21st November 2025 |   Maria Valdivieso de Uster

Top tips for sales teams to get started with agentic AI.

The next transformation in sales is already underway. One where AI moves from predicting outcomes to acting on them. Agentic AI, powered by generative models, is beginning to shoulder parts of the coordination, analysis, and execution that have long slowed down sales teams. By handling structured tasks, it frees humans to get back to what they do best: building relationships, navigating complexity, and influencing decisions.

This marks the most significant productivity leap in sales since the dawn of the CRM. Unlike traditional automation: agentic AI can plan, act, and learn in real time. It can operate autonomously in the sales process, and it can execute multistep processes, reducing the hours spent checking, approving, or redirecting AI output.

It’s already taking on a broader share of the sales workflow, identifying prospects, drafting outreach, and progressing simple opportunities under human supervision. These systems can anticipate next steps, adapt to changing signals, and learn continuously. Furthermore, predictive AI can recommend the next best action and help execute it. Its ability to combine autonomy, planning, and memory has shifted AI from a reactive assistant to a proactive collaborator within the sales team.