A new name, an elevated mission

21st November 2025 |   Journal Of Sales Transformation

Introducing the Sales Excellence Review

After a decade of serving the sales community, the International Journal of Sales Transformation is evolving. With this issue, we proudly preview our new identity: the Sales Excellence Review.

We’re raising the bar further, committing to become the premier publication where sales thought leadership and sales science meets commercial reality.

This change reflects not just a new name, but an expanded ambition. Over the past ten years, we’ve published outstanding content that has advanced our understanding of sales transformation. Now, we’re raising the bar further, committing to become the premier publication where sales thought leadership and sales science meets commercial reality.

Why Sales Excellence Review?

Excellence isn’t just about transformation; it’s about sustained, deliberate practice at the highest level. The term “excellence” captures our commitment to three critical objectives:

  • First, we will continue delivering content based on cuttingedge and classic academic research, but with an unwavering focus on real-world accessibility. Theory matters, but it matters more when practitioners can directly apply it. Every article will answer the question: “So what does this mean for me on Monday morning?”
  • Second, we’re dedicated to strengthening the bridge between academia and business. Research shouldn’t happen in isolation from practice, it should be inspired by it. We will actively seek partnerships that ensure our scholarly work addresses real challenges facing sales professionals and leaders today.
  • Third, we’re expanding our platform for thought leadership. The most innovative ideas in sales often emerge from the field, not the laboratory. We’ll provide space for practitioners to share their insights alongside rigorous research, creating a dynamic conversation that elevates the entire profession.
Guy Lloyd, managing director ISP
Guy Lloyd, managing director ISP

Looking forward

This evolution represents our belief that sales leaders deserve a dedicated publication of the highest calibre, one that respects both the science, the art, and the craft of selling. The Sales Excellence Review will be that publication: rigorous yet readable, scholarly yet practical, aspirational yet actionable.

Welcome to the next chapter. Welcome to excellence.