ISP events 11.3 2025
25th September 2025 | Journal Of Sales Transformation
Details of upcoming events can be found at the Institute of Sales Professionals website. https://www.the-isp.org/events
SalesTV.Live – The Early Edition
Thanks to a new partnership between the Institute of Sales Professionals and SalesTV.live – the weekly talk show by salespeople, for salespeople – ISP members can now access discussions with sales leaders, innovators, and front-line professionals from across the globe in real time and grow their careers in the process.
The high-performing key account manager: Masterclass series
As a result of joining this event, you will know the framework that structures the capabilities of high-performing key account managers. This will enable you to design development pathways towards excellence in KAM. Recommended for key account managers, strategic account managers, account executives, sales leaders, business development directors, commercial directors, heads of sales.
The programme is a joint learning track covering the 12 elements of the high-performing key account manager, as researched and authored by Professor Javier Marcos et al. The programme will consist of monthly sessions, each live hosted by one of the authors. The material is based on the 12 chapters of the book, along with additional exercises and class content not included in the book, as well as the book itself. Each session will be 90 minutes long and will include group work, in-session exercises, and follow-up post-session exercises.
22 October 2025, 12.00 – 1.30 pm BST
Navigating AI within an organisation – Integration, management and ethics
Artificial Intelligence is no longer a distant vision, it’s the engine reshaping how organisations think, create, and compete. But with every breakthrough comes a challenge: how do we harness AI’s potential without losing sight of clarity, trust, and human purpose? This session explores the practical art of AI integration, embedding intelligent systems into workflows, decisions, and strategies, while tackling the bigger questions of transparency, fairness, and accountability. As a result of joining this event, you will understand how AI can weave into every part of an organisation, which will enable you to lead change with clarity and make smarter decisions that drive real impact.
Recommended audience is senior leaders and executives looking to understand how AI can shape strategy, especially leaders, marketers, and change-makers ready to integrate AI across their organisation, drive transformation, and make confident, ethical decisions.
6 November 2025, 1.00 – 1.45 pm GMT
Selling with trust: How to win over today’s sceptical buyer
This session will explore how to overcome the common perception that salespeople are simply trying to sell something the customer doesn’t need at a price they can’t afford. We’ll look at how sales professionals can build and maintain trust in an era of doubt, without overpromising or relying on outdated, predictable tactics.
As a result of joining this event, you will know how to build trust in a sceptical market, which will enable you to sell more effectively, shorten decision cycles, and increase customer loyalty. Recommended audience sales professionals, account managers, and business development teams working in competitive, trust-sensitive sectors.
4 December 2025, 11.00 – 11.45 am GMT
