How ISP helps both salespeople and employers
7th July 2025 | Journal Of Sales Transformation
Despite being one of the most critical functions within any organisation – directly impacting revenue, customer relationships, and business growth – sales has historically lacked equivalent formal structures and standards to those that exist in professions such as law, accounting, or medicine. The Institute of Sales Professionals underlines that joining a recognised professional body for sales is an essential step for sales professionals to elevate their skills, credibility, and career prospects.
“The ISP supports individuals’ personal development and professional advancement, helping them to have better careers and their employers to be more successful,” ISP Managing Director, Guy Lloyd emphasises.
Rather than “going it alone”, members receive multiple benefits from the ISP:
- Belonging to a professional body helps to elevate sales professionals beyond their individual achievements, placing them within a framework of professional excellence.
- A recognised professional body provides access to up-to-date training, certifications, and resources that keep members ahead of the curve. This ensures salespeople remain relevant, adaptable, and capable of driving results in any market environment.
- Belonging to a community of like-minded professionals provides a source of support in a challenging and sometimes isolating profession, and also opens doors to new opportunities.
- Certifications offered by professional bodies often carry weight with employers, leading to faster promotions, salary increases, and better job prospects. Professional bodies are able to create clear career pathways, helping members understand what is required to advance within the sales profession.
- A recognised professional body works on behalf of its members to ensure the sales profession is valued, respected, and positioned for future success.
Click for more information about memberships.
