Success in an “AI-first” world
7th July 2025 | Journal Of Sales Transformation
Top-performing go-to-market teams have aligned on three objectives that unlock success in a so-called “AI-first” world, according to the State of Sales Enablement Report 2025 from enablement platform Highspot.
The survey found:
- Companies with well-integrated enablement tech stacks are 42% more likely to increase sales productivity.
- Organizations that use AI in their coaching programmes are 20% more likely to improve revenue outcomes.
- 48% of high-performing organizations (defined as organizations that improved at least two of the following business outcomes last year: win rate, quota attainment, total revenue, average deal size, sales productivity) are investing in digital rooms to engage buyers.
The 11th edition of the State of Sales Enablement Report surveyed some 350 enablement (46%), marketing (21%), sales (12%), and revenue operations (10%) professionals.
