ISP events 11.1 2025

10th April 2025 |   Journal Of Sales Transformation

Details of upcoming events can be found at the Institute of Sales Professionals website. https://www.the-isp.org/events

Trends defining the future of B2B sales

How AI, automation, and evolving buyer behaviours are reshaping B2B sales.

2 April 2025, 2.00 – 3.00 pm BST

The fallacy of control: making sense of sales metric

How to effectively use sales metrics to drive better performance and align frontline sales execution with organisational objectives.

8 April 2025, 4.00 – 4.45 pm BST

Negotiation fundamentals

How to plan an effective negotiation strategy to achieve a genuine win-win outcome.

14 May 2025, 9.00 – 10.00 am BST