The rise of e-commerce

IN THE US, B2B SELLERS ARE NOW MORE LIKELY TO OFFER E-COMMERCE CHANNELS THAN IN-PERSON SELLING: 65% OF SELLERS OFFER E-COMMERCE VERSUS 61% FOR IN-PERSON. (THE LATTER TOOK A DIVE DURING COVID.)

THE TOP TWO REVENUE-PRODUCING CHANNELS ARE E-COMMERCE AND IN-PERSON SALES: BOTH HIGHLIGHTED BY 18% OF B2B SURVEY RESPONDENTS.

B2B BUYERS PREFER DIGITAL OR REMOTE: E-COMMERCE IS SINGLE MOST-EFFECTIVE CHANNEL (IDENTIFIED BY 32%).

E-COMMERCE + ONLINE CHAT + VIDEO CONFERENCING IS THE WAY FORWARD.

E-COMMERCE WORKS FOR HIGH-TICKET ITEMS TOO: 35% OF BUYERS WILLING TO SPEND $500,000+ VIA DIGITAL CHANNELS.

THE ABOVE FACTOIDS ARE BASED ON MCKINSEY RESEARCH. FOR MORE INFORMATION, SEE: “BUSTING THE FIVE BIGGEST B2B E-COMMERCE MYTHS”.