The intelligent approach

11th April 2015 |   Paul Myles

Truly understanding the customer underpinned the success of this hugely complex mega-deal. We talk to William Mills of Atos about how information really is power.

William Mills

© Atos

Succeeding in a sales environment sometimes means turning over long-cherished beliefs such as: all negative thoughts are destructive.

It was this ability to embrace the problems when creating a bid for new business that enabled William Mills, vice-president Strategic Sales Engagements at outsourcing specialists Atos, to write a new chapter in bid tendering. And his unique approach helped land a $750 million deal while up against a seemingly impossible deadline for a bid of mind-boggling complexity.