TRAINING, COACHING AND SALES REP RECALL

Today drug companies need to raise and maintain knowledge levels among medical sales reps across multiple areas: product and clinical data, competitive offerings and market position, and evolving patient-centric sales models. Investment assumes training can be recalled and applied in the field. Studies show this not to be the case…

According to Cutting Edge Information, US drug companies spend $18,300 to $21,900 annually to train each MSR.

It’s widely documented, beginning with Hermann Ebbinghaus in 1885, that people forget up to 79% of what they learn within 30 days.