Why the right fit is vital for both employer and candidate. It seems like an obvious truism, but finding the right fit is vital for both employer and the candidate when it comes to hiring enterprise account executives and other top sales talent. Yet, recruiters sometimes appear to forget this. The process of hiring top-level sales talent is definitely not… 

For businesses to thrive, sales and marketing need to reforge their relationship. I’ve been writing about sales and sales management since the mid-1980s – that’s around 40 years. For almost 20 years, I was heading up a marketing communications agency. So, I’ve observed the sales and marketing relationship from both perspectives. During much of that time it is fair to… 

Why sales performance remains stubbornly stagnant. For decades, the sales profession has been on a quest for the mythical silver bullet: that magical solution promising to transform mediocre performers into quotacrushing superstars. From cutting-edge CRM systems to revolutionary sales methodologies, from eye-watering commission structures to AI-powered insights, the industry has thrown everything at the problem. Yet despite billions invested in…