Insight

Do you need to understand a sales-related topic in more depth? Respected business thought-leaders and academics shine the light on current issues facing the global sales community.

“Crossing the Chasm” revisited

April 7th, 2015 by

When Geoffrey Moore published the first edition of Crossing the Chasm over 20 years ago, it rapidly became a B2B sales and marketing classic – rated by Inc. magazine as one of the top-ten marketing books of all time. Moore’s focus on the behavioural chasm that exists between innovators and pragmatist buyers was a revelation to a generation of technology…