Engage

HAVE YOUR SAY. Engage with the Journal. This is the place where you can make a comment on any issue concerning the world of sales. Or ask a question and we’ll try to find an answer. (This area is curated by admins.)

Bridging the gulf between professors and practitioners

April 7th, 2015 by

As sales continues to develop at breakneck pace, business and academics need to open channels of communication. For well over a century, there have been organised attempts to increase sales professionalism. The case for doing so is nowhere more engagingly expressed than in an editorial appearing in 1884 in the magazine of the Society of Commercial Travelers: “If we do…